Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »
Social Responsibility's Strategic Benefits
December 15, 11:30 AM - 12:30 PM US/Eastern (GMT-5)
Join Ed Granger-Happ, CIO of Save the Children, for a discussion of how creating an organization that is socially responsible improves staffing, retention, leadership development and overall corporate health.
Working With and Communicating to Your Board of Directors
January 13, 2009, 4:00 PM - 5:00 PM US/Eastern (GMT-5)
CIO panelists who will share tips and experiences working with their boards: Twila Day of SYSCO; Jeff O'Hare, West Corp.; Marc West, formerly with H&R Block.
IT's Role in Growing Mid-Market Companies
January 14, 4:00 PM - 5:00 PM ET (GMT-5)
Mid-market Council members will share their companies' stories and challenges in driving or coping with growth. Panelists represent Veterinary Pet Insurance, Medicis Pharmaceutical, and Intrax Cultural Exchange.
Learn more about the CIO Executive Council »
Apply today for a FREE subscription to CIO Magazine!
June 15, 2003 — CIO — Build stories around compelling subjects. Universally powerful subjects include: achieving rewards, avoiding major losses, gaining respect, strengthening security, reducing risk.
Use a story to translate the main investment payoffs into favorite senior exec initiatives. If your business case argues for expanded Web services for improving customer support and your CEO is adamant about increasing profits, make your story about how happier customers can also reduce sales, marketing and support costs.
Use familiar situations. For instance, good ROI stories for a forest products company likely involve forests, logs and lumber.
Use vivid language. If promoting competitive advantage, consider words like conquer, crush or triumph. If urgency is the driver, speak of pressure, speed, stress or vitality.
Keep it truthful. Make sure any facts or quotes you use are accurate. If describing future situations, make it clear that they are projections.
Be succinct. Stories command attention only when they quickly make their point. Try to keep individual stories to fewer than 100 words.
Stay alert for story ideas. Hang out at physical and virtual water coolers where stories get told. Interview influential clients and important suppliers. Store up stories for later use.
Study good storytelling in action. Keep your ears tuned for natural storytellers in your company. Salespeople, marketers and public relations people often fit this mold. © 2008 CXO Media Inc.
Putting Enterprise Communications on Autopilot
Improving Mobile Access to Data
Operational Excellence Is Key to Maximizing IT Investments
Learning from BPM Leaders
Optimizing Infrastructure Control
BlackBerry Enterprise Solution
Grassroots Data Governance with SAP MDM
The CIO's Guide To Harnessing Enterprise 2.0
What's Next? Real Answers for Tough Times
A crystal ball won't provide the answers you need.
Paving the Way for Trusted Collaboration
Gartner on Data Deduplication Cost Savings
Storage Virtualization: It's Not One Size Fits All!
Resource Alerts
Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.
Court Puts CSIRO Wi-Fi Injunction on Hold
Adobe Says it Will Cut 600 Jobs, Lowers Revenue Guidance
Consolidation May Hit Worldwide PC Market, IDC Says
Networking Glitch Knocks Yahoo Offline for Some
Entellium Files Bankruptcy, Intuit Eyeing Assets
Forrester: How to Squeeze Your Vendors
Security, Civil Liberties Experts Question Data-Mining
Microsoft Tools Build Bridge Between OpenXML, Other Formats
Microsoft Market Share Slips: Pressure's On for Windows 7 and IE8
Shoppers Opened Their Wallets on Cyber Monday
Just the basics, please. Sometimes we all need a refresher or we need to make sure our team and our colleagues are all on the same page.
Over 25 tutorials on everything from business intelligence to virtualization.
- CIO|
- Computerworld|
- CSO|
- DEMO|
- Game Pro|
- Games.net|
- IDG|
- IDG UK|
- IDG Connect|
- IDG Tech Network |
- IDG World Expo|
- Industry Standard|
- InfoWorld|
- ITworld|
- JavaWorld|
- LinuxWorld|
- MacUser|
- Macworld|
- Network World|
- PC World|
- Playlist|
- CIO UK|
- CIO Germany|
- CIO China|
- CIO Sweden|
- CIO Australia|
- Other CIO Sites
