Nine Hot Consumer Technologies You Can't Ignore

Like it or not, these much-discussed technologies are going to have a significant impact on your IT department.

By
Fri, April 20, 2007
Page 7

Green, Green, Green, Green


You only think you don't care.

Image
One bright idea you'd better get.

If the Web traffic numbers on our Green IT stories are any indication, IT leaders have yet to really work up the desire to pursue green technology as a strategy in the enterprise. Yeah, the vendors like the idea because it gives them the chance to market new technology under the "buy this now and save money in the long run" banner. Company PR departments like it because it can make their employers look oh-so progressive. But IT? Sure, when the opportunity arises to replace a server with one that's a bit more energy efficient, of course. But a wholesale swap-out of current machines—ones that are running stable and don't cause you any trouble—just to save a few bucks on power and heating? Are you nuts?

Why You Should Care: Just because you're cautious doesn't mean you can ignore the trend. Green tech has become the newest, shiniest tool in the bag for consumer marketers. Your employees are being bombarded with Green every day—and they're going to wonder exactly what you're doing about it, if they haven't already brought it up 10 times at the all-hands meetings. Green is here to stay (we hope, at least, else the Earth might not be). You might as well start making some plans around it.

Next: The ultimate time and bandwidth suck. >>

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