Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »
Portfolio Management Maturity Model at Chevron - Presentation & Discussion
November 13, 11:30 AM - 12:30 PM ET (GMT-4)
The fundamental goal of the model is to help IT become a business partner and earn a seat at the table. Core to the model is to establish a five year IT strategic road map that is owned by the business. Presenter Janinne Franke is manager of strategy, planning & optimization at Chevron's corporate department & services. She will share processes and lessons learned from developing and implementing the model.
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Google and Web Search Rivals Battle for Big Bucks on Small Screens
The big names in web search are looking to mobile handsets as the next front in the online advertising market.
May 10, 2007 — CIO — Where’s the money in the future of Web search? In your pocket—and in the pockets of millions of people worldwide who will increasingly use cell phones and handheld gadgets to not only make calls but also get directions, shop and do other Web activities previously limited to PCs. Informa Telecoms & Media, a division of Informa PLC, expects spending on mobile phone ads to reach $1.5 billion this year, double its 2006 level, and to hit $11 billion by 2010. No wonder Google, Yahoo and Microsoft are racing to dominate mobile search.
While Google has long dominated PC search, leadership in the emerging mobile search space is up for grabs as vendors experiment to develop useful layout designs and search algorithms.
For example, because mobile devices have small screens and slow connections, search engines need to offer fewer but more-targeted results and collate results like local business listings, maps, photos and news.
In March, Google released a new mobile search engine accessible from a Web browser and customized with preselected weather, news, stocks and movies data, for a specific locale.
Google also announced a service that lets users text a flight number via SMS (short-message service) for flights departing or arriving in the United States and get information on the flight’s status.
The same day Google released its new mobile search engine, Yahoo announced a new mobile advertising network, plus opened up its mobile OneSearch offering to any phone that can access the Internet. Yahoo OneSearch previously was available as part of Yahoo Go for Mobile, compatible only with certain handsets.
Rather than displaying lists of links as search results, OneSearch pulls up a range of results, including news headlines, images (such as Flickr photos), business listings and reviews.
As for rivals, handset makers like Nokia often include their own search mechanisms. For its part, Microsoft announced in March that it will purchase Tellme Networks. Tellme enables voice-based directory assistance and mobile search: People use it to find directions or movie times, for example; companies use it to help customers do jobs like track packages.
Along similar lines, Google announced in April an experimental speech-recognition-based program, Google Voice Local Search, that lets you search for local business information. Check it out at 800 GOOG-411 (800 466-4411).
© 2008 CXO Media Inc.
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Just the basics, please. Sometimes we all need a refresher or we need to make sure our team and our colleagues are all on the same page.
Over 25 tutorials on everything from business intelligence to virtualization.
