Radio-Frequency ID (RFID) as an Answer to Pharmaceutical Drug Counterfeiting
Five myths about how Radio-Frequency ID (RFID) technology will stop counterfeit drugs.
"We need more customer validation of the solutions that are being used today," says Michael Liard, a research director at ABI Research who studies RFID. "If companies are finding ROI or business benefits, they're hard-pressed to share those because those are now sources of competitive differentiation. So getting them to communicate the benefits that they're realizing is a challenge that we're going to have to address as an industry."
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