Cities Trade Secrets for Launching Public Wi-Fi

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The downside of that success has been increased public scrutiny of the investment involved, and demands from some taxpayers that the networks should be financially self-sufficient.

That pressure has pushed the industry to consider many new business models, borrowing ideas like the advertising embedded in text messages or commercials that play over cell phones, she said. Others have asked government regulators to force content providers to bundle free wireless access with existing cable television, phone service, wired Internet access, voice over IP and IP television packages.

However, Vos is passionate that governments should not insist that municipal Wi-Fi pay for itself, just as they don't require public utilities and paved highways to run at a profit. Governments throughout Europe already support public networks that way, not only in urban centers like Stockholm, Paris, Amsterdam and Milan, but throughout rural regions, she said.

In the meantime, municipal technology leaders in the United States should continue to hone their skills at expanding coverage and supporting reliable service. "There have been a lot of negative stories in the press recently, saying 'these things don't work,'" Vos said. "But people are learning from their mistakes. If you have to use 40 nodes instead of 20 nodes to cover the area, we can learn from that."

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