5. With blogs, the humble and the egotist both win. Though you can set access controls, most blogs can be an internal platform to communicate about ongoing projects and what your big business wins and losses are. Hence, the egotist can show all the great work she’s done and have it displayed publicly (remembering that people can choose to read about it, whereas with e-mail that jerk invades your e-mail whether you like it or not). “Those people like others to discover what they know,” Dash says. It’s another medium for them to fuel their vanity (and colleagues can access valuable information they possess).

Meanwhile, Dash adds, the humble worker who just wants to make sure people have the proper information to help others do their jobs effectively also wins by displaying her work publicly, on an as-needed basis.

6. Organizational openness and accountability. There is a fair amount of catty behavior that occurs over e-mail, and petty politics play a part sometimes about who gets an e-mail. Who is on the “to” field? Who is on the “cc” field? Did theyreally spinelessly include their boss in a “bc” field to humiliate a colleague? With blogs, it encourages open information, communication and debate without alienating certain people or encouraging bickering between colleagues before an e-mail thread is escalated to the boss.

7. People might already be using them. Odds are, shadow IT users have already brought things like a blogspot account into the enterprise and are blogging with or without your knowledge. As such, being able to set a company policy and giving them an outlet in which their blogging skills can help the whole enterprise makes sense. “The tools they use are the ones they use at home that work so well you can’t stop them from bringing them into work,” Dash says.