Analysts and IT managers Thursday said the iPhone will be popular among their workers who buy them for consumer uses, but the devices will certainly challenge businesses because of the needed support for e-mail, iTunes songs and other applications.

For example, at communications conglomerate ABC in New York, the official policy, for now, is not to support the iPhone at all, but there will be some exceptions for top executives.

"At this point, with a few exceptions, the iPhone is not a supported device, but for one or two ABC presidents, we'll make the walls move to allow it because we're in the communications business" and they will want to see iPhone's capabilities, said Jeff Plotkin, an engineer for broadcast operations and a technology liaison at ABC. "We'll figure out how to allow them access to e-mail."

Two Plotkin and other IT managers said there will be plenty of iPhone allure for their workers, even though the multifunction device doesn't support Lotus Notes or Windows Outlook e-mail, which are popular in corporate settings. Instead, iPhone will provide a Web access client for e-mail access, analysts noted.

"After it is out and the price point comes down, more people here might set up a business case for it, saying it could do this or that," Plotkin added. "I can see our policy changing eventually."

Also, the iPhone will pose a nightmare for IT because it requires an iTunes music directory account for each user, IT managers said, putting IT in the position potentially of providing song storage capacity and justifying that the copyrights for the songs were not violated or that the songs were properly paid for.

"How many enterprises want iTunes software running around in the enterprise?" asked Gartner analyst Ken Dulaney.

Meanwhile, corporate policy at Marriott already prohibits iTunes registration on Marriott's systems by its workers, said Arnaldo Impelizieri, director of hotel technology for the Grande Lakes Orlando resort, which is run by Marriott. "We're worried about the size of iTunes files, and also who is buying songs or not, and the huge concern about potential copyright infringements," he said.