2. Unbounded Curiosity
If iPhone purchases can spread outside of the core Apple audience (those zealots who will be buying one no matter the cost), then it has a great chance of promulgating inside today’s enterprises. CIOs will find that there’s just too many users to say "no" to. A survey by M:Metrics cited by Computerworld estimated that 19 million U.S. cell phone users would be willing to pay $599 (8GB model) for the iPhone, which, it was reported, was nearly double the price Apple says it will sell the device by the end of 2008.

"I have both a Mac and a PC, and I want one," says Steven Sommer, CIO of law firm Hughes, Hubbard & Reed, which has 330 lawyers worldwide and is a BlackBerry-only shop. A small portion of his users are excited about it. "They’re definitely curious," he notes. However, "I don’t know if it’s going to get in the mainstream at a law firm," Sommer says. Sommer adds that he doesn’t plan to let the iPhone onto his systems now—but that could change in the future.

3. The iPod
Look no further than the success that Apple has enjoyed with the iPod, and how that one device has created a huge market for MP3 players and legal digital-song downloads. While the Mac has between 3 percent to 4 percent of PC market share overall (Apple claims 12 percent of U.S. notebook sales), Apple has also sold 100 million iPods, mostly to Windows users, according to the CurrentAnalysis advisory report. "Even discounting iPod replacement sales, Apple fans are no small fringe group of zealots. Given the success of iTunes TV show and movie downloads, there should be a reasonable market for the iPhone just as the first widescreen iPod," it states.

Can it be done with the iPhone? According to that previously mentioned survey, there are 19 million people who seem to think so.

4. Executives Such as Fidelity’s Joseph Ferra
In a presentation in May at Computerworld’s Mobile & Wireless World conference, Joseph Ferra, Fidelity’s chief wireless officer, said he welcomes the iPhone and any other mobile device that users want to connect to the company’s Web-based systems. To him, multimedia applications on mobile devices are just another way that Fidelity can serve its customers. For example, Ferra said that he can see a time in the not-so-distant future when a device such as the iPhone will allow Fidelity to deliver "a market recap video from its analysts to investors at the end of each day," according to a Computerworld article.