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Website Balance Sheet

June 28, 2007 — Computerworld — Although no Web site function is guaranteed to produce a strong return on investment, experts say some are almost universally worth the effort and expense. Other features can prove to have a negative ROI if customers don't want or need them.

Plus

Search. This is a fairly inexpensive function that helps customers find what they want, thereby keeping them on your site.

Blogs. Lively blogs can generate new leads, and they require a relatively small investment in technology -- plus the time it takes to maintain them.

Videocasting. Digital equipment makes this a lower-cost option than it used to be. And, of course, we all know a picture is worth much more than words alone.

Minus

Registration. Visitors get turned off if they're required to register. They're more willing to do so if they get something out of it, but that extra something can cost you.

Music. It costs extra, and some users find it annoying. Make sure there's a good business reason for it.

Multiple languages. A multilingual site can look impressive, but if your clients don't need it, save the expense.

 

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