The Case for Outsourcing E-Mail Management
How can you stop enterprise e-mail management from gobbling large amounts of IT time and money? Outsource it, say a growing number of CIOs.
The Arthritis Foundation is a case in point. Four years ago, “we were spending all of our time keeping the systems running, not bettering the foundation’s goals,” recalls VP of Strategy Management and CIO Marla Davidson. “We realized we could get a lot more depth from our staff by using a managed service provider for those operations,” she says. Outsourcing also reduced the risk of failure: “We had just one e-mail admin, so if that person was on vacation or got sick, we would just hold our breath,” she says. Now, the foundation gets 24/7 coverage it didn’t have before.
“Our costs declined and our service levels improved. Plus we get more disciplined management and better security,” Davidson says, letting the foundation now support some Sarbanes-Oxley rules that it couldn’t afford before. (While not obligated to follow them, executive management saw several as beneficial governance approaches, she says.)
Originally, Davidson outsourced all IT operations to one vendor. But after several years of seeing the systems actually outsourced, it became clear that some, such as e-mail, could easily be handled separately. “We now view Exchange as a commodity service. It’s OK to be separate,” Davidson says. So when the foundation asked for bids to take on the outsourcing as part of its contract renewal two years ago, she separated e-mail into its own RFP to open up more competition.
Among the vendors offering e-mail outsourcing, many are local or regional providers serving the small-business market, which led the adoption of this approach. However, a growing number of firms also serve midsize and large enterprises. Those that deliver Microsoft Exchange hosting include 123Together.com, Apptix, AT&T’s USi division, Connectria, Intermedia.net, Orange Business Services, Rackspace, USA.net and Verizon Business.
Providers of IBM Lotus Notes hosting include Connectria, Prominic.net and Riverwatch. For enterprises that are willing to move away from the established e-mail applications (Exchange, Notes and Novell GroupWise), Google recently began providing a business-class version of its Gmail service.
Many providers also offer remote monitoring and management of internal e-mail servers, for enterprises that want to keep ownership of e-mail systems onsite. Examples of those supporting midsize and large enterprises include AT&T USi, Azaleos, Cognizant, Connectria, Dimension Data, Hewlett-Packard and IBM.
For CIOs looking to outsource just e-mail spam and threat management, options include MessageLabs, MX Logic, Postini (acquired by Google on July 9) and Sophos.
Making Your Case
The case for outsourcing e-mail has been harder for enterprise IT to make, IDC analyst Levitt notes. “It’s not easy to hand off; it’s as core to IT as you can imagine,” he says, with a lot of resources and expertise already invested. That investment acts as an anchor that keeps the e-mail servers and administration in-house. However, as large enterprises consider consolidation, system upgrades or large outsourcing efforts, it makes sense to consider an e-mail outsourcing strategy at the same time, Levitt says.





