Technology Showdown: The Bar Code Versus RFID

The much-hyped RFID challenges the UPC bar code, for decades the tried-and-true, black-striped workhorse of businesses everywhere. Putting them head to head, let's see who wins.

Tue, July 24, 2007CIO In this technology battle, the much-hyped Radio Frequency Identification (RFID) tags goes head to head with the UPC bar code.

Geek Quotient

BAR CODE
EDGE
RFID
Print out label, stick on object, scan. Not rocket science.
Hmmm...do we know anyone who studied radio waves?

Do You See Me?

BAR CODE
EDGE
RFID
Line-of-sight on item is necessary.
Even if you don't see the tag, the RFID reader will.

The Money, Honey

BAR CODE
EDGE
RFID
A label costs fractions of a penny.
Tag costs vary from 20 cents to a couple of dollars (for specialized tags).

You're How Old?

BAR CODE
EDGE
RFID
First commercial use 33 years ago, at a Marsh's supermarket in Troy, Ohio. First item scanned: a pack of gum.
British forces used RFID-like technology to identify friendly airplanes in World War II.

UPS and FedEx Factor

BAR CODE
EDGE
RFID
They can't run their businesses without it.
Lots of pilot testing and problems with read rates of tags.

Immutable Laws of Physics

BAR CODE
EDGE
RFID
Scanner reads bar code—if nothing is in the way, no problem.
Metals and liquids don't play nicely with wireless waves.

Storage Appetite

BAR CODE
EDGE
RFID
POS (point-of-sale) data volumes are growing, but the number of gigabytes is manageable.
RFID-enabled supply chains can generate 10 to 100 times more information than traditional bar code technology.

Toll Booth Suitability

BAR CODE
EDGE
RFID
Not on this highway.
Turns your toll experience into the Indy 500, if you're willing to risk a speeding ticket.

The Wal-Mart Promise

BAR CODE
EDGE
RFID
The boys from Arkansas have been riding this horse for decades to manage shipping and POS data.
The tantalizing future of retail supply chain—after all of Wal-Mart's suppliers figure out how to actually get it to work.

Pharmaceutical Power

BAR CODE
EDGE
RFID
Works great for manually tracking product.
Security and tamper-proof features make for safer medicine.

Privacy, Please

BAR CODE
EDGE
RFID
Printed bar code labels can't tell anyone much.
Passive and active RFID tags can tell anyone a whole lot.

Hospital Hotshot

BAR CODE
EDGE
RFID
Often found on patients' wristbands and stuck on diagnostic equipment, but needs to be seen to be located.
Can be attached to or implanted in patients and affixed to equipment; can be located anywhere inside the building.

WINNER: BAR CODE!

SOURCES: CIO.com; About.com; Computerworld; ESJ.com; Informatica.com; RFIDJournal.com.

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