Top 10 IT News Stories of the Week

PAGE 4

10. "Apple to Offer Early iPhone Buyers $100 Store Credit"
Sept. 6, Macworld

Apple is offering a $100 store credit to early buyers of iPhones to quell the outrage that erupted when the company announced it was dropping the price of the popular device. Although Steve Jobs noted in an open letter on the company site that "there's always a risk when you buy a technology product that there will be a new product with better features for less money," the decision to offer the credit also seems to reflect the realization that dropping the price so soon after the iPhone launched at the end of June could risk losing customers. Apple needs "to do a better job taking care of our early iPhone customers," he admitted. Details of how the store credit can be obtained have yet to be announced, but will be posted on the Apple site next week, he said.

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