Who's Mining the Store?

In the first of a series of "View from the Top" interviews, 7-Eleven President and CEO James Keyes says the role of IT is to help the company sell more stuff by creatively using point-of-sale data.

By Christopher Koch

PAGE 6

[When I came in, IT was doing its traditional work] automating back-office functions like accounting. Now we're stretching them to improve decision making at the store level. The final frontier is to take them into satisfying the end customer. We want them to create systems like Vcom that drive revenue with customers. Getting there will take time. But it's coming.

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