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Web 2.0: Google VP Mayer Talks up Health Initiative

Marissa Mayer, Google's vice president of search products and user experience, spoke at the Web 2.0 Summit.

By Juan Carlos Perez

October 18, 2007 — IDG News Service (Miami Bureau) — Just over a month after the leader of Google's health information project left the company, the vice president who stepped in for him on an interim basis reiterated the company's commitment to this effort.

Marissa Mayer, vice president of search products and user experience, took the stage at the Web 2.0 Summit in San Francisco Wednesday to explain Google's motivations for its health initiative, going over some points her predecessor on the health team and other executives have made in the past.

"There has been so much speculation about what Google might do [in this area] that we wanted to clarify what are our interests and our intentions," she said in an interview with IDG News Service after her speech.

Essentially, Google recognizes that a majority of people begin health-related inquiries online at its search engine, instead of at a health Web site, so the company sees demand for an improved research experience for these users, she said.

At the same time, the healthcare industry generates a massive amount of data that Google is in a good position to help organize and make available to patients and their families, Mayer said.

"We're not trying to be all things to all people, but the majority of users looking for health information are already coming to us. And there is a really interesting computer science problem to solve here with just the sheer volume of data. That's what's made it really interesting [for us] to participate in this space," she said.

By digitizing health records and giving control over them to the patients, they will be able to make better informed decisions, she said during her presentation.

With health records stored in a central server, patients will be able to access them from anywhere, whether they move to a new city or are traveling while on vacation, so that, in an emergency, unfamiliar health care providers can get a comprehensive view of their health history, she said.

People would also be able to quickly and easily share records with friends and family if they choose, she said.

When the news of Adam Bosworth's resignation was confirmed by Google, the company made a point of saying that its health project was alive and kicking, and that Mayer would steer the effort until a permanent replacement was found.

 

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