The High-Stakes Search for Supply Chain Excellence During the Holiday Rush
If your supply chain isn't prepared for uncertainties that arrive with the crowds of shoppers, then you could be in big trouble. Here's why it's so difficult to plan for the holidays and how smart retailers and manufacturers try to avoid a nightmare before Christmas.
Barrett also implores retailers to keep their stores staffed. “Many stores staff up December 26 to handle the returns processing that has long been the bane of holiday retailing. But don’t neglect the consumers armed with gift cards or otherwise there to browse and purchase; they expect the same customer experience that you would provide on June 26,” he writes.
To match the spirit of the holiday season, Haskins offers a practical piece of advice for retailers and manufacturers that need each other more during the holidays than ever. “Remember,” he says, “you’re only as good as your suppliers’ supply chain and your suppliers’ ability to have a quick, integrated view of total demand and supply.”
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