Online Shopping: How to Get the Impulse Purchase

This year, e-commerce merchants must turn e-mail, pop-ups and website marketing into spontaneous sales.

PAGE 3

Amazon.com, for example, is known for seeming to know you, making product recommendations based on buying histories. Order Ronnie: The Autobiography by Rolling Stones guitarist Ron Wood and at next log-on, surmising you like senior citizen rock icons, Amazon suggests Raising Sand, the new album Robert Plant made with Alison Krauss.

By using business intelligence tools to analyze data about individual shoppers and those who have made similar purchases, Amazon finds relationships between products and buying behaviors.

“The concepts of scent in shopping and online relational tools are aligned,” Girvin says. “They reach into the psyche of the shopper and evolve them to a new experience.” Indeed, this shopper probably will buy Plant’s new record.
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Applications MarketSpace
Practical Approaches for Securing Web Applications
Enterprises understand the importance of securing web applications to protect critical corporate and customer data. What many don't understand, is how to implement a robust process for integrating security and risk management throughout the web application software development lifecycle. Learn more »
Smart techniques for application security: whitebox + blackbox security testing.
An Executive's Guide to Web Application Security
Since so many Web sites contain vulnerabilities, hackers can leverage a relatively simple exploit to gain access to a wealth of sensitive information, such as credit card data, social security numbers and health records. It's more important than ever to examine your Web application security, assess your vulnerability and take action to protect your business. Learn more »
Web Application Vulnerabilities
Security managers may work for midsize or large organizations; they may operate from anywhere on the globe. But inevitably, they share a common goal: to better manage the risks associated with their business infrastructure. Increasingly, Web application security plays a significant role in achieving that goal. Learn more »
Using ERP To Gain Competitive Advantage in a Tough Economy
For midsize enterprises, now is the perfect time to invest in a significant IT expansion - despite the economic climate. Learn more »
Why BI is Ripe For Businesses of Any Size
Oracle's range of offerings to mid-size and emerging companies reflects its vision that BI and EPM solutions can be embraced by companies of all sizes. Learn more »
Oracle Accelerate
Ovum has been following Oracle's Accelerate program over the last couple of years because they thought it is a smart strategy for penetrating the upper mid-market. Learn more »
The New Age of ERP
Not only can small and mid-sized companies reap the renowned ERP benefits of greater agility, increased business visibility and measurable ROI. Learn more »
 
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