CEO of WordPress Blog Tool on the Future of Blogging in Big Business

Developer guru gives his take on why the success of blogs hasn't permeated the enterprise space just yet.

By C.G. Lynch

PAGE 2

CIO: What will be the biggest challenge for companies looking to bring in blogs?

Schneider: I think the challenge is around the technology itself—that's why it's taken more time for blogging to hit the enterprise, because on the consumer side you don't care as much about what's under the hood. Typically, the more established businesses have been using things like Java and Oracle. Most blogging platforms operate on different technology such as an open source stack. Companies need to decide if they'd build expertise in PHP in addition to Java if they're really serious about this. That can take some time in a big enterprise.

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