Google "Maps With My Location" Service Uses Cell Towers to Find Users

Search giant's new service, called Maps with My Location, is currently in beta.

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For now, Google Maps with My Location doesn't feature any advertising, but it could in the future. "This product makes a lot of sense for advertising," Lee said.

In order to use the service, phone owners must download a free application from Google. The application will work on BlackBerry, Windows Mobile and Symbian phones as well as many phones that support Java. A few notable exceptions include the Samsung Blackjack, Moto Q and Palm Treo 700W, which don't support the APIs (application programming interfaces) Google requires to find cell towers, Lee said.

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