Why CIOs Should Be On Facebook

When it comes to Facebook and LinkedIn, don't pick one or the other. CIOs and other business leaders should be on both.

By C.G. Lynch
Thu, November 29, 2007

Page 2

I’m not saying ditch LinkedIn. In fact, I have a LinkedIn widget on my Facebook page that will take you to my resume. That’s what LinkedIn does best.

Instead, it behooves you to be members of both Facebook and LinkedIn. It just increases your opportunity to make meaningful connections in both your professional and personal lives, and the gray area between the two where we’re going to be spending a lot of our time in the future.

If you’re a CIO or IT manager, it’s worth your time because, if nothing else, your future workforce views Facebook as a staple in their daily lives. The other bonus: the more of you who join, the concerns Gary and I have about the delinquent uses of the social networking platform (drunk photos and the like) will begin to work themselves out because these people want to have jobs! If they know you’re watching, they might clean up their profiles to a more tasteful blend between the professional and personal.

That, at least, is my hope.

C.G. Lynch is a Staff Writer for CIO.com and CIO magazine. He covers Consumer IT and collaborative technologies.

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