Using Business Intelligence Well: Keys of High Performers
Companies that excel at business intelligence make the technology a differentiator both within and outside the organization.
By
Diann Daniel
The survey found a number of differences between companies that use BI well, and those whose use is merely average.
Business intelligence leaders are more adept than market-average companies at using real-time information.| Leaders | Market Average | |
|---|---|---|
| Availability of data for decision-making has increased significantly. | 67% | 33% |
| Ability to take action on real-time data is excellent. | 54% | 13% |
Leaders make integrating unstructured data into decision-making a priority.
| Leaders | Market Average | |
|---|---|---|
| Using unstructured data is a priority. | 53% | 21% |
Leaders are more likely to give BI-tool access to people outside the organization and to front-line staff.
| Leaders | Market Average | |
|---|---|---|
| Customers have access to business intelligence. | 47% | 24% |
| Front-line staff has access to business intelligence. | 78% | 54% |
Management in BI-excelling companies makes business intelligence a greater priority than does management in market-average companies.
| Leaders | Market Average | |
|---|---|---|
| Management has an excellent understanding of the need to invest in BI. | 66% | 15% |
| Business intelligence is the number-one IT initiative in our company. | 31% | 8% |
Leaders put a greater emphasis on measuring business intelligence's value.
| Leaders | Market Average | |
|---|---|---|
| Companies measure the ROI of business intelligence. | 88% | 58% |
Leaders rely heavily on BI.
| Leaders | Market Average | |
|---|---|---|
| My organization would experience an "immediate" negative impact if our business intelligence systems went down. | 23% | 10% |
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