RFID Chips in Your Magazines
Who's reading magazines and how do they flip through the pages? One research company is using RFID technology to find out.
The magazine test group is also facing RFID chip financial hurdles that are similar to those faced by early adopters in the retail and manufacturing supply chain space. According to a Folio magazine article, the hardware costs $20 per unit, which is quite a steep price.
Of course, the most interesting thing to note about this story is the timing: How much value is there in solving the age-old viewership problem as print magazine readership continues to decline, and publishers have shifted most of their focus and content online?
Articles
