Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »
Webcast: In the Google Apps Cloud: How to Achieve Your Business Objectives
Dec 3rd, '09, 1 - 2 pm US/Eastern (GMT-5)
Join Council member Brent Hoag, Director, Global IT, at JohnsonDiversey, as he discusses the adoption of Google Apps which has helped meet four corporate goals; sustainability, simplification, increased employee productivity and global collaboration.
Webcast: Collaboration Initiatives: Benchmarks & Best Practices
Dec 15th, '09, 4 - 5 pm US/Eastern (GMT-5)
Join Council members Ruth Thorpe, VP & CIO at the U.S. Pharmaceutical Operations of Sanofi-Aventis, and Gary Kuyper, CIO at Bethany Christian Services, as they speak about their collaboration initiatives and experiences in how and why they chose the social networking and collaboration tools they are using and their business goals for collaboration, and facing culture change challenges.
Data Overview: Collaboration Initiatives Field Guide: Benchmarks & Best Practices
This appendix to the Council Field Guide provides an analysis which discusses benchmarks for collaboration IT implementation costs, adoption rates and payoffs. The overview identifies top IT and business goals and satisfaction rates for collaboration initiatives as well as best practices and lessons learned for implementing collaboration IT.
Learn more about the CIO Executive Council »January 28, 2008 — CIO —
If the social networking space was like college, MySpace and Facebook would be the big men on campus. And naturally, lurking behind these beefy juggernauts is a clique of nerds—the niche social networks—and from chess clubs to history teams, these "90-pound weaklings" are quietly demonstrating the vast potential of social networking and showing how businesses can better utilize social networks for their employees.
"Whether you're an athlete and play sports, or you're religious and you like to go to church, people want to coalesce around things that are culturally relevant to them," says Kay M. Madati, vice president of marketing at Community Connect, which owns five niche social networks.
In 1999, the company launched BlackPlanet.com, a social network designed for the African American community. Since its founding, the site has garnered around 18 million users and was recently declared by Hitwise to be the fourth most visited social network on the Web.
Madati says that BlackPlanet is careful not to add technology for the sake of it; they vet it first and make sure it's right for their users. The widgets they add to BlackPlanet pages are proprietary, developed solely for the site.
This contrasts a social network like Facebook, which opened its platform to third-party development in late May and has since seen an explosion of applications that has begun to clog people's homepages. Facebook has not monitored these applications all that closely, as evidenced recently by the creation of the "Secret Crush" widget.
"Clearly, the technology keeps improving and we want to keep up with it," Madati says. "But people come to our site because they can speak to people with similar interests and we add the technology to support that. We must stay true to that moniker."
Users of MySpace and Facebook have been known to abuse the sites. Whether it be creating fake profiles or widgets that install malware on network member's computers, the site owners must then deal with the problem reactively. Due to their smaller size, administrators at niche sites can monitor user interactions more closely and ensure people follow the rules of engagement. As a result, the creators of these sites argue that users become more accountable for what they post and how they interact with the site.