Scan Your Way to the Next Party: University Tests Mobile 2D Barcode System
Case Western does first large-scale U.S. test of mobile "2D codes," which can be scanned by cell phone users to collect everything from shuttle bus status updates to social event details.
Sopko suggests organizations could use a similar system to collect information from executives during a board meeting, or garner feedback on new initiatives in large company meetings.
There's also enormous potential for businesses in the 2D code technology, Sopko says. For instance, real estate companies could put codes on for-sale signs or banners draped over properties to lead interested parties to online virtual tours. Hardware stores could tag new products with codes that lead customers to Web demonstrations or instructions. Movie posters with the codes could link to trailers. And grocery stores could tag certain food items to link to preparation instructions or recipes, Sopko says.
"Whatever information one might search the Web for can be found using a 2D code," Sopko says.
2D barcode
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