Ignoring Web 2.0 Will Cost You
From applications in innovation to recruiting, IT execs who ignore Web 2.0 collaboration technologies could be hurting their company's bottom line.
"We use groups of 15 people to determine the probability of critical outcomes. For instance, what is the likelihood a key product will be done by a certain date or a drug currently in development will make it to market," he says.
Huberman says companies guarantee participation by offering cash incentives for each prediction. "Harvesting the wisdom of your internal crowd is more accurate than relying on pundits," he says.
HP also uses an in-house developed tool called "WaterCooler" to determine what information is most important to its users. "It gathers and analyzes RSS feeds from inside and outside the company and displays the top bloggers and what they are blogging about," he says.
Huberman says WaterCooler plays to a person's natural curiosity about what other people are talking about.
It's this type of innovation that Bonvanie is keeping his eye on. "We believe human contact is what makes companies successful. If people don't communicate and collaborate, not a whole lot will happen. We know there are risks, but the positives far outweigh them in how much spirit social networking and collaboration bring to an organization."
