Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »
Public Council Teleconference: Application Rationalization — Hidden Costs and Smart Decisions
November 17 at 11:00 am US/Eastern (GMT-5)
Join Honorio Padrón, of The Hackett Group, who will share the drivers for companies to tackle application rationalization and the results of research that define the hidden cost of complexity. Additionally, we will discuss key decision milestones—to start or not, holding the course steady and fulfilling expectations.
Virtual Desktop Cost-Benefit Analysis — Michael Jacobs, Catlin Group
The analysis contained in this presentation measures the cost of everything from the machines and licenses to the infrastructure for virtual vs. traditional desktop environments.
Honor your best senior team members - Apply for the CIO Ones to Watch Award
Get well-earned public recognition for your top up-and-coming team members, your IT organization and your enterprise. Award winners will be announced, publicized and feted in May 2010, great timing to help attract new IT recruits to your company.
Learn more about the CIO Executive Council »March 25, 2008 — IDG News Service —
Lenovo Group Chairman Yang Yuanqing wants to challenge perceptions of Chinese companies as mainly producers of cheap, low-end products.
To do this, Lenovo is pushing high-end models, like the ultra-thin X300 and feature-packed IdeaPad, in international markets to showcase its technological prowess. As a result, Lenovo has yet to roll out a range of low-end products outside China.
For now, this strategy means Lenovo is missing out on the low-end segment of the international PC market, where higher shipment volumes can offset lower system prices. But Yang isn't worried, promising that once Lenovo establishes itself as a provider of high-end and mid-range computers it will expand into low-end product segments.
Yang recently sat down with IDG Service to discuss the company's continuing efforts to grow its business outside China. The following is an edited transcript of that interview.
IDG News Service: The X300 and IdeaPad are high-end products. Does Lenovo have plans to target the low end of the PC market outside China?
Yang Yuanqing: I think the X300 is a pretty innovative product. It proves we have the spirit of innovation. This is how we want to position ourselves. We don't want the public to see Lenovo as a company that provides cheap, low-end products. We want people to identify Lenovo as an innovative company.
IDGNS: By focusing on the high-end and mid-range markets, are you missing the opportunity to ship higher volumes of low-end systems?
Yang: We want Lenovo to be a company that can provide a full range of products, from top to bottom. But we should have different strategies in different markets. Outside of China, because our market share is still very low, we need to choose the right product segment to start. In China, where our market share is very high, we can cover a wide range of segments, from top to bottom.
IDGNS: How long will it take to expand the product line outside China, and push into those low-end product segments?
Yang: Until we have seen the success of the first step. We should start with mainstream and premium products, after we succeed in those areas we can consider other segments.
IDGNS: Will that happen quickly?
Yang: I hope so.
IDGNS: There's an increasing amount of talk about low-cost laptops, fueled by the success of Asustek Computer's Eee PC. Will Lenovo work with Intel to roll out a low-cost laptop based on the upcoming Atom processor, either in China or elsewhere?
Yang: As a first step, we should cooperate in China. After we see success in China, and outside China we have seen success in the high-end and mainstream segments, then we should consider the low-end products outside China.