How to Find Your Competitive Advantage
The goal of all this analysis is to fund next-generation innovation by migrating resources from context to core. This not only improves returns but also helps reduce resistance to change, since the resources being transferred are often the very people who would otherwise be obstructing innovation.
The biggest challenge is extracting resources from mission-critical activities. The key to success here is to win the line-of-business executive sponsor’s support for standardizing these processes. That can be done if you can demonstrate how IT can redeploy those resources in support of core initiatives. Armed with this analysis, you now can go back to the business executive with a plan designed, first, to accelerate initiatives targeted at competitive differentiation and, second, to manage risk while freeing up resources for next-generation innovations.
