CIO —
Intel will launch its next-generation "Conroe" chip for desktop PCs on July 27, marking the company’s second step to recover from slumping sales with new products.
Intel also plans to launch its dual-core Itanium chip for high-end servers, code-named "Montecito" on July 18, and has already begun shipping them to computer vendors.
The events mark the beginning of a busy summer for the company, of Santa Clara, Calif.
"We plan to introduce multiple chips, more than 10, over the next 30 to 60 days," said company spokesman Bill Kircos. The chips will include a standard desktop version of Conroe—officially the Core 2 Duo—as well as an extreme edition for gamers and other combinations of features and prices.
The Conroe chip will be available to consumers almost immediately, since Intel has already begun shipping the processor to certain channels and manufacturers, Kircos said. Intel will reach full production within 30 days.
The timing is crucial for Intel because the company plans to sell Conroe in the looming back-to-school and holiday seasons, as well as for corporate upgrades planned by many IT departments for the end of the fourth quarter, he said.
Sales of Conroe will also mark the official launch of Intel’s VPro platform, the bundle of features for business desktops announced in April.
Intel has found strong profits in selling bundles of hardware and software in platforms like Centrino for mobile desktops and Viiv for home entertainment. VPro will extend the idea to business desktops.
The Core 2 Duo chips enable those platforms by delivering a collection of features that Intel calls "Star T’s."
"Those are leading technologies we’ve been rolling out in various chips already. But this new microarchitecture will include all of them; 64-bit computing, virtualization, active management, I/O and hyperthreading to come later," Kircos said.
Intel’s first step to recuperate from sluggish sales came last month, when it unveiled the Woodcrest chip for servers—officially the Xeon 5100. The company also plans to launch its Merom chip for mobile notebooks in August. Conroe, Woodcrest and Merom are built with the company’s new Core microarchitecture, the successor to the Netburst design that produced the Pentium line.
Intel accelerated the launch schedule of these three chips in the wake of a disappointing earnings report in April, when the company said it missed estimates for the quarter and would miss forecasts for annual revenue in 2006.
Intel is the world’s biggest chip maker, but has been losing market share to Advanced Micro Devices (AMD). Intel hopes Conroe will help to arrest that slide, and early reports from PC vendors suggest that the new chip will make a difference.
