The Quest for Customer Data Integration
Smart CIOs are experimenting with new Web-based technologies to integrate their customer data applications without having to rip out their legacy systems. But before they plunge into the implementation, they need to craft a data management strategy.
In the meantime, CIOs need to figure out alternative ways to fix their CRM disconnects. To Wang, the move is a simple yet crucial one. "They need to take a step back and make a plan," he says.



