Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »
Public Council Teleconference: Application Rationalization — Hidden Costs and Smart Decisions
November 17 at 11:00 am US/Eastern (GMT-5)
Join Honorio Padrón, of The Hackett Group, who will share the drivers for companies to tackle application rationalization and the results of research that define the hidden cost of complexity. Additionally, we will discuss key decision milestones—to start or not, holding the course steady and fulfilling expectations.
Virtual Desktop Cost-Benefit Analysis — Michael Jacobs, Catlin Group
The analysis contained in this presentation measures the cost of everything from the machines and licenses to the infrastructure for virtual vs. traditional desktop environments.
Honor your best senior team members - Apply for the CIO Ones to Watch Award
Get well-earned public recognition for your top up-and-coming team members, your IT organization and your enterprise. Award winners will be announced, publicized and feted in May 2010, great timing to help attract new IT recruits to your company.
Learn more about the CIO Executive Council »
Google, XM Satellite Radio Team Up in Ad Pact
Google, the world’s leading search giant, said on Wednesday that it has inked a pact with XM Satellite Radio to ...
August 02, 2006 — CIO —
Google, the world’s leading search giant, said on Wednesday that it has inked a pact with XM Satellite Radio to enable Google AdWords customers to automatically place advertisements into programming on XM’s talk radio stations, Reuters reports.
Under the deal, Google AdWords advertisers will have access to XM’s more than 7 million subscribers on talk-based stations like the Major League Baseball channel, according to Reuters. XM will also have access to Google’s many advertisers, and it will likely be able to boost its ad revenue accordingly, leading to reduced ad processing fees, Reuters reports.
The deal will enable Google advertisers to insert ads into terrestrial and satellite programming spots via Google’s dMarc network, which the Mountain View, Calif.-based search giant plans to combine with AdWords before the end of 2006, according to Reuters.
Neither Google nor XM provided Reuters with a comment.
Check out our CIO News Alerts and Tech Informer pages for more updated news coverage.
Next Generation Remote Infrastructure Management
Service Level Reporting and Communication
Data Center Cost Analysis
The Future Data Center
Informatica Platform and Integration Competency Centers
Cutting the Cost of Enterprise Databases
Profit from Power Savings
Find out how and why 400 organizations have d...
IT Consolidation Made Easy
CIOs Weigh In On Virtualization
Gary Beach, publisher emeritus of CIO magazine,...
Webcast- Vantage 11: Redefining Application Performance Management
Architecting Business Intelligence Applications for Change: The Open Solution
Taking a Seat at the Executive Table: The Reality of Virtualization
Resource Alerts
Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.
A Smartphone Owners Bill of Rights
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Windows 7 for Less: Where to Find Discounts
My First Weekend with the Moto Droid
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Google to Buy Mobile Ad Company
Domain Auction Site Faces Shill Bidding Lawsuit
UK to Push for Law to Retain All Communications Data
RIM Brings BlackBerry Development, Admin Courses to Universities
