Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Learn More »
Mid-Market CIO Panel: Tips and Techniques for Improving Vendor Relationships
July 15, 4:00 PM - 5:00 PM U.S./Eastern (GMT-4)
We'll highlight relationship priorities and best practices identified in a Council study, and we'll interact with a CIO panel on the approaches they've used to improve strategic vendor partnerships.
Secrets of Successful Vendor Contract Negotiations for the Mid-Market
Sept. 10, 2009, 11:00 AM - 12:00 PM U.S./Eastern (GMT-4)
On this free public Council teleconference, Matthew A. Karlyn, attorney at Foley & Lardner in Boston, will share tips on negotiating tactics and new, creative contract terms to help mid-market CIOs make better deals.
Executive Competencies Assessment Tool
Assess Your Business Leadership Skills with the Council's new benchmarking tool. Rate yourself in change leadership, strategy, customer focus and more.
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Google, XM Satellite Radio Team Up in Ad Pact
Google, the world’s leading search giant, said on Wednesday that it has inked a pact with XM Satellite Radio to ...
August 02, 2006 — CIO —
Google, the world’s leading search giant, said on Wednesday that it has inked a pact with XM Satellite Radio to enable Google AdWords customers to automatically place advertisements into programming on XM’s talk radio stations, Reuters reports.
Under the deal, Google AdWords advertisers will have access to XM’s more than 7 million subscribers on talk-based stations like the Major League Baseball channel, according to Reuters. XM will also have access to Google’s many advertisers, and it will likely be able to boost its ad revenue accordingly, leading to reduced ad processing fees, Reuters reports.
The deal will enable Google advertisers to insert ads into terrestrial and satellite programming spots via Google’s dMarc network, which the Mountain View, Calif.-based search giant plans to combine with AdWords before the end of 2006, according to Reuters.
Neither Google nor XM provided Reuters with a comment.
Check out our CIO News Alerts and Tech Informer pages for more updated news coverage.
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