The Content Marketing Hall of Fame: 13 Ways to Build Your Business

These brands offer simple, sometimes unorthodox examples of ways to connect with your customers without spending advertising dollars. Their innovation earns them a spot in CIO.com's Content Marketing Hall of Fame.
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Content marketing is "the future of marketing," says Daryl Colwell, vice president of digital media/performance marketing agency MediaWhiz. "It's how you should be building your business."

Don't know anything about content marketing? Take our crash course on content marketing. Or click through our Content Marketing Hall of Fame, with 13 examples from small businesses such Taxi Mike and the Dollar Shave Club to enterprises that include IBM and Starbucks.

James A. Martin is an SEO and social media consultant and writes the CIO.com Martin on Mobile Apps blog. Follow him on Twitter @james_a_martin and on Google+.

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