Most people don’t have a favorable view of online ads, but why shouldn’t those ads be as compelling as other content available on the Web and mobile devices? That’s the question Giles Goodwin asks. As co-founder and president of technology and products with Flite, provider of the only SaaS ad platform powering both mobile and display advertising, he’s intent on changing those perceptions. He’s doing that by listening to customers and hiring the right people – two watchwords for entrepreneurs. Goodwin says meeting customer needs requires the ability to project where the business and the market are headed and the ability to keep the company focused. When it comes to people, the best hires not only have the right skills but the personalities that fit Flite’s culture. Getting those things right is enabling Flite to make online ads the rich and interactive experiences they should be.
Most people dont have a favorable view of online ads, but why shouldnt those ads be as compelling as other content available on the Web and mobile devices?
Fitbit Alta is an updated version of the company's popular Flex wristband with some valuable new...
CIO.com's sortable, searchable directory of technology conferences makes it easy to find events coming...
CIO.com's Al Sacco goes hands-on with Samsung's new Galaxy S7 smartphones and spotlights the most...
Sponsored by PLEX
Sponsored by PC Connection
Sponsored by KPMG
Sponsored by Acronis
The world of mixed reality will be populated by countless 'spirits, demons, angels, ghosts and gods'
Columnist Rob Enderle takes a look into the future, a future in which Hilary Clinton became president...
Rep. Darrell Issa has rolled out a bipartisan bill that would make two key changes to the 1998 H-1B...
Twitter needs to stop making excuses and start taking a stand against online harassment and abuse.