The end rewards are quite obvious when organizations successfully embrace collaboration technology. After all, properly deployed collaboration software enables people across different locations to seamlessly communicate and work with each other whether it’s leveraging the cloud for voice and video calling or leveraging data conferencing to create and share documents. Simply put, today’s technology is changing how companies succeed within an increasingly global business environment.
What’s more, as competition intensifies, the focus for many organizations has turned to developing new products and services that customers immediately embrace. As the most progressive enterprises have discovered this type of evolution is solely fueled by the ability to collaborate outside its four walls to both fully understand evolving supplier capabilities as well as the customer’s goal-oriented desires.
A solid UCC deployment can also strengthen the opportunity for extended collaboration with partners, customers and suppliers by breaking down barriers and facilitating seamless communications. This is especially true when leveraging the cloud rather than premises-based systems, because it’s significantly easier to strategically share presence information with one another.
While a true break from status quo, strategically bringing customers and partners into the UCC fold means integrating expertise and streamlining the decision-making process. Consider for instance, the traditional implications of making a design change to a production part. With all parties integrated into a presence management system, it’s possible to immediately initiate a video or data conferencing session among a key supplier, in-house engineer and the customer. In doing so everyone involved can present their case, share relevant documentation and make appropriate changes on the fly. In contrast, when the process is disjointed, it can take weeks simply arranging schedules to connect key players.
Of course, there are potential implications and risks associated with bringing outside parties into the fold. As such, due diligence, forethought and strategic alignment should serve as guiding principles. However, when the focus is innovation, first to market often means taking a few calculated risks. Breaking down collaboration barriers definitely qualifies.