Samsung has been doing some pretty clever commercials lately, and instead of looking like Microsoft did when trying to poke fun at Apple in the past and not succeeding, they are successfully making Apple look stodgy and uptight by turning around the 'Big Brother' ads Apple used to poke fun at IBM in the 80s. Now, Apple is the butt of the joke, trying to litigate and impose ridiculous legal sanctions around their copyrights. And who better to drive that message home than everyone's favorite less-than-scrupulous lawyer Saul Goodman.
Oh, and to fill this out, here is the extended version of the commercial. (or a different, longer version)