BlackBerry just aired its very first Super Bowl advertisement, and it was a doozy. The 30-second clip played during the third quarter of the big game. (According to CBSNews, a half-minute Super Bowl ad costs an average of $3.8 million. Yowsers.)
From BlackBerry CMO Frank Boulben:
"In our debut appearance at the Super Bowl we knew that it wasn’t feasible to communicate the rich experience of BlackBerry 10. We decided to use the light hearted spirit of Super Bowl ads to showcase what BlackBerry 10 can’t do. We wanted to let people know that BlackBerry is back and that BlackBerry 10 is worth checking out. People can find out for themselves the amazing things that the totally re-designed, re-engineered and re-invented BlackBerry 10 can do at www.blackberry.com."
If you missed the ad, check out the above YouTube video of the first BlackBerry Super Bowl commercial. (Then read my full review of the first BlackBerry 10 smartphone, the BlackBerry Z10.)