There's a time and a place for modesty and humility -- your resume isn't one of them. That's what Cheryl Lynch-Simpson, executive career coach and resume expert with Executive Resume Rescue, saw when she looked at Susan Toomey's (not her real name) resume -- a talented, highly skilled project management professional who was selling herself short.
"My first impression was that Susan was dramatically underselling herself," Lynch-Simpson says. "Susan's original resume was generic. Her summary contained content that could have been true of any candidate seeking similar roles, which is always a sign to me that she wasn't doing significant 'branding,'" Lynch-Simpson says.