CIOs Will Find That the Most Valuable Data Comes From Outside

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Adam Hartung says CIOs are too focused on creating data about internal operations and need to augment that with external data about market conditions.

Companies are awash in data. CIOs have done a great job of building a hardware and software infrastructure that produces data on just about every part of operations.

But today this is merely table stakes. Just like we expect 100 percent IT uptime, today we also expect to never be without real-time information on our operations. However, now that everyone has this timely internal info, it's no longer a competitive advantage. Good internal information is now a minimum requirement, insufficient for assuring success.

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