UBS had a problem: Customers -- banks, insurance companies, hedge funds and pension funds--had to navigate a series of siloed computer systems to access investment information and transaction capabilities whenever they wanted to do research, make trades or redistribute their money. Time and frustrations added up.
"We had over 90 different client access points. It was inefficient for our clients and expensive for us to operate," says Hishaam Caramanli, managing director and global head of securities e-commerce at the $31 billion global financial services company.
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