With Vine's new website, you no longer need an account to start soaking in some six-second videos.
The new site focuses on discovery and on showing new users what Vine, Twitter's video-sharing service, is all about. You can search for videos, choose from various "channels," view Popular Now trending videos or browse through featured videos and playlists. Each clip starts playing without sound as you hover over it, and you can trigger the audio by clicking a little icon in the top-left corner.
This is a big departure from Vine's old website, which required you to have a Vine account to browse the main site. And even then, users could only scroll through their existing feeds or view those videos as a continuous stream in "TV mode." The new site drops the sign-in requirement, so you can get a sense of what people are doing on Vine before you dive in.
Features from the old site are still available, though. A home icon in the top-left corner takes you to the traditional feed of people you follow and Editor's Picks. You can also click the TV icon near the top-right of any page to enter TV mode, bringing up a continuous feed of full-screen videos.
One thing that's still missing, however, is the ability to record Vine videos from the desktop. But with Vine now showing a bigger commitment to watching videos on the Web, perhaps video creation has a spot on the upcoming feature list.