Amazon is beefing up its same-day delivery service options by expanding into more cities and lengthening the daily cut-off times in others. Amazon customers in Dallas, Los Angeles, and San Francisco can now get same day delivery on select items. Those three new additions will have until 12:15 PM local time to order same-day products and receive them by 9 PM.
But where Amazon giveth, the online retailer also taketh away. New York residents will now have to place their Amazon order before hopping on the subway to work; Amazon has changed the Big Apple's cut-off time from 8:30 AM to 8 AM. But things are worse for Las Vegas, where Amazon has decided to end same-day delivery all together.
Amazon is also adding new search filters to help shoppers find same-day items. In addition, there will be a new section on the site called Local Express Delivery, according to The Wall Street Journal.
The Journal also reports that Prime members in Dallas, Los Angeles, Phoenix, San Francisco, and Seattle will pay a $6 flat fee for up to around 150 pounds of goods using same day delivery.
Amazon is expanding its same day delivery just as it tries to lessen its dependence on major courier companies such as FedEx and UPS after logistical issues with those companies held up deliveries this past holiday season. In a separate report earlier in April, The Wall Street Journal reported that Amazon is trying out its own delivery trucks for the so-called "last mile" of a package's trip to a customer's home or office. Delivery efforts are underway in Los Angeles, New York, and San Francisco.
Beyond trucks, the online retailer is also hopeful that one day it can figure out how to use airborne drones for delivery in select areas. Some critics, however, are doubtful the program--dubbed Amazon Prime Air--will ever amount to anything.
Ever the optimist, Amazon believes its drone program will be ready to land at your door as soon as 2015, Federal Aviation Administration rules permitting.