Using IT to Make Vacationers Happy

At Royal Caribbean Cruises, CIO Bill Martin says IT is aimed at improving the guest experience on the high seas, including robust Internet connectivity

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No one books a cruise because they have to. So while airlines and hotels sell to both business travelers and vacationers, we focus intensely on the vacation experience. That means making sure the technology on our ships stays relevant.

"I was asked recently about injecting business value into all the things IT does. That's the only way I've ever thought about it."

-- Bill Martin, CIO at Royal Caribbean Cruises.

Consumers today don't want to be disconnected, even at sea. They want to see their home security camera or keep up with friends on social media. Guests now want to travel and bring their own content to the resort environment, whether that's on their phone, tablet or laptop. That's how the next generation gets their entertainment.

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