How GAF Builds Customer Ties and Gives IT Staff Business Skills

GAF trains IT staffers in people skills and sends them to the field to collaborate with clients.

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It's pretty standard these days for companies to place their technology on the front lines as they battle for position in the knowledge economy.

What's not so common is for a decidedly traditional business like GAF, which is North America's largest manufacturer of roofing materials, to use not just IT but also technology talent for competitive differentiation.

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