How GAF Builds Customer Ties and Gives IT Staff Business Skills


Become An Insider

Sign up now and get free access to hundreds of Insider articles, guides, reviews, interviews, blogs, and other premium content from the best tech brands on the Internet: CIO, CSO, Computerworld, InfoWorld, IT World and Network World Learn more.

GAF trains IT staffers in people skills and sends them to the field to collaborate with clients.

It's pretty standard these days for companies to place their technology on the front lines as they battle for position in the knowledge economy.

What's not so common is for a decidedly traditional business like GAF, which is North America's largest manufacturer of roofing materials, to use not just IT but also technology talent for competitive differentiation.

Follow CIO on Twitter @CIOonline.
To continue reading, please begin the free registration process or sign in to your Insider account by entering your email address:
Insider Resume Makeover: Emphasize Your 'X Factor'
You Might Like
Join the discussion
Be the first to comment on this article. Our Commenting Policies