IT Raises an Eyebrow as Pundits Push 'Digital Transformation'

The major consulting firms are all advising IT pros to remake their businesses into fully digital organizations. But as IT has known for years, transformation -- especially digital transformation -- is hard.

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Attention, IT leaders: If you haven't yet heard the message that you should be heading up a charge to digitally transform your organization, it's not for lack of trying from the big tech consulting firms.

Accenture and McKinsey are touting "digital business," instructing CIOs to, respectively, create "a comprehensive strategy that leads to new architectures, new services and new platforms" and develop digital skills "not just in marketing and in sales but, increasingly, in operations and across the whole value chain."

PricewaterhouseCoopers is backing "digital IQ," which it defines as "a measure of how well companies understand the value of technology and weave it into the fabric of their organization."

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