If you want to learn how to succeed with predictive analytics at your business, these three CIOs offer hands-on adivce. In short, they say it takes a lot of front-end data work and be prepared for angst about cultural change.
Expect Culture Shock
Chris Coye, Senior Vice President & CIO, Disney ABC Television Group: We've implemented three predictive analytics tools this year: One analyzes what-if ad sales scenarios, another is a promotional media-optimization tool, and a third will help our executives decide which pilots to pick up. We created a small data analytics team in IT, but the models are built by Disney's revenue sciences group.
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