CIOs Need to Join the Social Conversation

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It’s time to learn how to exploit the tools of mass discussion—or risk being sidelined. For starters, CIOs need to become more personally familiar with social media.

The relationship between CIOs and CMOs has been called "socially awkward," since IT is seen as the land of slow and no and marketing staff has a reputation for being unguided missiles. This strained relationship is especially evident when it comes to social media strategy, yet that's where cooperation between marketing and IT is most needed.

We're at a point where technologies such as social media, big data, location-awareness and cloud-based CRM have, collectively, become what I call "weapons of mass discussion."

While I appreciate the sensitivities of using this term, I think it's appropriate because the business world has been radically altered by the incredible power of mass-discussion technologies.

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