What Do CMOs and CIOs Really Think of Each Other?

It's widely predicted that more technology-related budget will move to the marketing department, which leads to a natural question: Will CMOs and CIOs become business partners or merely grit their teeth and co-exist?

Become An Insider

Sign up now and get FREE access to hundreds of Insider articles, guides, reviews, interviews, blogs, and other premium content. Learn more.

Gartner predicts that by 2017 the CMO will spend more on IT than the CIO. IDC reports that by 2016, line of business executives will control 40 percent of IT spending.

As technology purchases shift to the business side of the house, where does that leave the IT department? While the trend seems undeniable, what's less clear is how department heads will react. Will CMOs and CIOs become partners and trusted advisors or will they merely politely tolerate one another?

CIO/CMO Partnership Survey

To continue reading this article register now

Notice to our Readers
We're now using social media to take your comments and feedback. Learn more about this here.