How to Win at Mobile Ecommerce

CIOs at Yum Brands and iCrossing say the hallmarks of mobile ecommerce are simplicity, convenience and engagement.

Two CIOs offer their advice and strategy on how to win at mcommerce:

Know Your Mobile Consumers

Baron Concors, CIO, Yum Restaurants International: As the largest global operator of restaurants in the world, Yum Brands has more than 38,000 restaurants in over 120 countries and territories. Between KFC, Taco Bell and Pizza Hut, we are opening approximately four restaurants per day worldwide.

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