The How-To Guide for Social Business

From case studies to research, news and analysis, CIO.com has you covered for everything social business.

Social Business Case Studies

How Consumerization of IT Led Kaplan to Google Apps

At Kaplan, a genuine enthusiasm for technology comes from the top: Its CIO embraces the consumerization of IT and wants employees to be as excited about technology as he is. That culture led Kaplan to migrate from Microsoft Exchange to Google Apps and, mostly recently, to Google+.

How One Business Uses Social Networking and BPM to Handle Disasters

When a hurricane hit, insurance claim outsourcer Crawford & Company struggled to efficiently deploy adjusters. Here's how business process management and a social application helped the company move beyond whiteboards and sticky notes.

MLB.com Hits Homerun With Collaboration and Workflows

Producers at MLB.com suffered from email overload and needed to streamline their workflow and increase collaboration. Here's a look at how they greatly reduced email and simplified its publishing processes.

TD Bank Gets Social, Cashes In on IT-Business Teamwork

A smooth and efficient business-IT partnership was imperative to TD Bank's successful enterprise social network deployment. Here's how they worked together to bring collaboration to more than 65,000 users.

5 Tips for Social Business Adoption: How SAS Succeeded

SAS needed a way to consolidate information repositories and wrangle millennials from using Facebook for work purposes. Here's how the business analytics company decided on and rolled out their enterprise collaboration platform, plus tips for success.

Students Turn Social Media Skills into Social Business Strategy

San Jose State University and IBM partner in a real-world project to help students translate their Facebook and Twitter prowess into powerful business strategies.

From Microsoft to Google Apps: Why We Migrated

Journal Communications had always been a Microsoft-based company. But when IT systems needed to be consolidated, they reexamined their portfolio and became a Google Apps-based business. Here's how they did it and why.

How Random House Overcame 3 Common Enterprise Collaboration Obstacles

Enterprise collaboration tools can foster better communication and elicit transparency from business units. Here's how Random House implemented an enterprise collaboration suite, encouraged adoption and is measuring its success.

Google Apps: How We Convinced the C-Suite

Dominion Enterprises CIO Joe Fuller faced the challenge of converting 280 magazine brands to one collaboration suite and persuading execs that the cloud was right. He shares advice, including how he won over skeptics on privacy and compliance worries.

Inside an Enterprise Salesforce Chatter Rollout

Take a look at lessons learned by Den-Mat's IT department as it moved from a 30-year-old legacy system to Salesforce.com's Chatter. This dental manufacturer slashed its employee turnover rate, eliminated antiquated processes and helped staff collaborate better.

Google Apps Fits Well at Italian Fashion House Roberto Cavalli

Italian fashion conglomerate Roberto Cavalli is rolling out Google Apps to streamline disparate e-mail systems and help staffers organize images and video. Here's a look at their decision.

A Victory for Social Media: Inside the Election of Colombia's New President

Juan Manuel Santos's race to Colombia's presidency is a social media case study for companies everywhere: How his team used Facebook, mobile apps and geolocation technologies to overcome a 12-point deficit and win with 70 percent of the votes -- all in just 50 days.

My Enterprise 2.0 Rollout: 4 Keys to Success

In the first two months after rolling out an enterprise 2.0 suite to improve Facebook-style networking and information sharing, Philips CIO Maarten de Vries saw 10,000-plus employees start using the software. He shares four factors key to the success.

How Scottrade Got Workers to Love Social Networking

An intranet revamp was the catalyst for enterprise deployment of social networking tools such as Facebook-style home pages, blogs and wikis.

Social Business Research and News

Social Networks Drive IT Purchasing Process

A study by Forrester Research and LinkedIn finds that IT decision makers are turning to social networks for information during all phases of the purchasing process. Here's a look at the findings (including an infographic on the impact of social media) and tips for using LinkedIn to get the information you need.

How to Use Social Media to Create Business Value

According to a report from IBM, 62 percent of enterprises will increase social business spending in the next three years. But companies are still struggling with the cultural changes that a social business implementation requires. Here's a look at new statistics plus tips for ensuring adoption.

In Social Business 'Fast Is the New Strong'

The Enterprise 2.0 conference kicked off in Boston this morning with a series of keynotes. Here's what speed, fire and football have to do with it.

Google+ Unveils New Enterprise Features

Google Apps customers can expect a few new features designed to help their business use Google+. Leading the list are private sharing, integrated video meetings and administrative controls, with more features to come, Google says.

Enterprises Must Collaborate and Get Social Now (or Pay Later)

Jacob Morgan, author of 'The Collaborative Organization,' speaks passionately about what collaboration can do both inside and outside the enterprise. CIO.com talked to Morgan about the emerging trend and why it's important to act now.

Enterprise Social Software: What Businesses Need to Do Next

A Forrester Research report says that while social software is gaining steam in the marketplace, businesses are nowhere near close to seeing a social revolution. Here's a look at the report's key findings, plus five tips for mapping out the next steps.

Enterprise Collaboration Tools: 4 Ways to Achieve More Value

Two-thirds of businesses don't reap the desired range of benefits from enterprise collaboration tools, according to a Forrester Research report. Here are four pieces of expert advice on how to drive adoption and capture greater results.

How CIOs Can Devise a Social Business Strategy

What does it take for businesses to successfully harness the power of social media? A new report from Forrester Research says that a social business strategy is key. Here's how to create one.

Four Steps to Success for Enterprise Social Media

An enterprise social media rollout may seem daunting, but a new Forrester Research report recommends four key steps to help it go smoothly. Also, can a CIO use social media to create business advantages?

How to Devise a Stellar Social Media Policy: NASA's Tips

Social media policies make sense to protect employees and businesses in the age of Facebook and Twitter. For expert perspective on how to create a social media policy, consider this advice from the team that wrote NASA's rules.

Social Business Commentary

Employee Education Is Key to Social Business Adoption

TD Bank's solid business-IT partnership helped it successfully deploy its enterprise collaboration tools to more than 65,000 users. When it came to adopting the tools--a step that many businesses struggle with-- the company enlisted a team of Geniuses.

CIOs Must Embrace Social Networks to Drive Social Business

A new report that heralds the 25 most social CIOs misses the real headline. The research also reveals that just 10 percent of CIOs embrace social media. Could this be why businesses are so slow to adopt -- and successfully implement -- enterprise social networks?

Enterprise Social Networks Deserve Time, Careful Consideration

Despite the huge success of Facebook, Twitter and others, enterprise social networks have an abysmal success rate. But that doesn't mean you should ignore them: With a thoughtful deployment and careful curation, they can stimulate invaluable collaboration and innovation.

How to Succeed at Social Business

Social business can be tricky to succeed at if you don't have the right culture, support or proper integration.

Kristin Burnham covers consumer technology, social networking, social business and enterprise collaboration for CIO.com. Follow Kristin on Twitter @kmburnham. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Kristin at kburnham@cio.com

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