The first round of enterprise social networks were often failures. The goal was simply to get everyone signed up for a Facebook-like experience at work, and somehow--magically--valuable collaboration would ensue. But within months, activity waned. Executives lost interest after their first internal blog post. There wasn't a business ROI. Crickets chirped.
Sound familiar? Now it's time to get it right: To figure out the business goal first, and integrate the social network with real business processes. This report--from the editors of CIO.com and CIO magazine--is intended to help guide you along the way.
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