CIOs Should Learn to Lead the 'Digital Cowboys'

The co-author of a new book says younger professionals are gadget-savvy and global-minded, so they require a new leadership style

Become An Insider

Sign up now and get FREE access to hundreds of Insider articles, guides, reviews, interviews, blogs, and other premium content. Learn more.

Former management consultant Pekka Viljakainen argues in his latest book, No Fear: Business Leadership in the Age of Digital Cowboys, co-written with IT consultant Mark Mueller-Eberstein, that today's senior executives don't know how to lead up-and-comers.

What Is a Digital Cowboy?

A younger professional with a more international and social outlook than the supervisor, but who's a rookie at leadership. They use technology to learn and to spread ideas. They don't think about globalization; they assume it.

To continue reading this article register now

Notice to our Readers
We're now using social media to take your comments and feedback. Learn more about this here.