For CIOs, the Games Are Just Beginning

Companies are starting to use the motivational techniques of video games -- such as points, leaderboards and levels -- to create more engaging business applications. It's called "gamification."

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Gamification--it's the awkward word that describes the practice of applying game- design thinking to non-game applications so people find them more interesting and engaging.

Today, companies are starting to use common video-game techniques such as points, badges and leader boards to make their websites more interactive and to reward people for their contributions. But this is only the start of the inevitable merging of games and business.

With all the serious stuff going on in the world today, why are people talking about games at work and why are they doing it now? The answer comes down to two things: technology and demographics.

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